Abita Beer established ‘SOS – A Charitable Fund’ in 2010 to assist with rescue and restoration following the the Deepwater Horizon disaster.

The centerpiece of the fundraising effort is a charitable beer created by Abita called SOS – A Charitable Pilsner. SOS is a message in a bottle...a distress signal for the troubled Gulf Coast. For every bottle sold Abita will donate 75¢ to the rescue and restoration of the Gulf Coast. In addition, SOS retail merchandise (hat, tee shirt and more) donates 100% of the net proceeds to the SOS Fund.

How Abita is helping “Save Our Shore” Over $350,000 has been raised by SOS. Donations from the fund have fed fishermen and their families, restored critical wetland habitats and made Christmas a little brighter for struggling families. In 2012, our focus turns to addressing the greatest threat facing the future of our state: coastal land loss.

Abita has formed a partnership with the Coalition to Restore Coastal Louisiana (CRCL), our state’s longest-standing organization dedicated to coastal restoration. CRCL is a non-profit citizen’s organization with 24 years of experience leading efforts to restore coastal Louisiana.

Louisiana’s coastal wetlands are disappearing at an alarming rate. These wetlands provide habitat for hundreds of species of animals, protect us from devastating storms and serve as a cultural base for more than 2 million people who call Louisiana’s coast home. We are losing our wetlands at the rate of one football field of land every hour. 80% of the entire nation’s coastal land loss takes place right here in our state.