July 20th
FIRST BOTTLES OF ABITA SOS PRODUCED
Charity Brew On Sale Starting This Week

(Abita Springs, LA) – On Friday, July 16 the first bottles of Abita SOS, a charitable brew
produced by the Abita Brewing Company, rolled off the production line at the brewery in Abita
Springs. SOS – A Charitable Pilsner, will donate 75¢ for every bottle sold to a charitable fund
established by Abita that will assist with the rescue and restoration of the environment,
industry and individuals fighting to survive this disastrous oil spill. SOS will go on sale in the
New Orleans metro area Tuesday will move across the state and nation in the weeks to come.
“We feel compelled as one of Louisiana’s favorite brands to help our neighbors and coastal
families as they struggle to survive,” stated David Blossman, President of Abita Brewing
Company. “That is why we are committing our time, talent and resources to help our fellow
citizens through this disaster.”

A Message In A Bottle
The 22-ounce brew bears hand drawn iconic images of all the aspects that make the Gulf of
Mexico so unique. Illustrations like those of pelicans, fish, shrimp and fishing boats are
arranged in the pattern of the timeless distress symbol: S-O-S. Marsh grass and a symbolic pair
of white “shrimp boots” also are highlighted in the beautiful design.
In addition, related retail merchandise (hat, tee shirt, lapel pin, decal and car magnet) are on
sale at a special website created for the fund, SOS.abita.com and 100% of the net proceeds also
go to the SOS Fund. Online donations can also be made directly to the fund at the site.
The beer is an unfiltered Weizen Pils made with Pilsner and Wheat malts. It is hopped and dry
hopped with Sterling and German Perle hops. It has a brilliant gold color, a sweet malt flavor
and a pleasant bitterness and aroma. The brew is 7% alcohol by volume.

Send Your Own S.O.S.
An innovative new website has been created to support the charitable efforts of Abita and to
spread the word about the Gulf Coast crisis. At SOS.abita.com consumers can discover
additional ways to help the region recover from the oil spill disaster. They also have the unique
opportunity to “post an SOS” of their own within an interactive on-line coastal scene that
doubles as a fully integrated social media site.
Consumers choose from a shrimp boat, crab, fish or pelican to represent their post and then
write a short message that will be displayed along with their animated character within the
interactive coastal scene. Posters can also opt to share their messages of hope, inspiration or
frustration about the oil spill with their Twitter and Facebook accounts and tell the world
about what is happening along the Gulf Coast.

Abita’s History of Charitable Brews
This is not Abita’s first charitable brew. In the aftermath of Hurricane Katrina, Abita Beer
launched Restoration Pale Ale along with a related line of merchandise. With the support of
Abita customers the effort raised over half a million dollars for hurricane relief. Last year,
Abita Beer launched Abbey Ale, with designated proceeds benefiting the St. Joseph’s Abbey in
Covington.

“Restoration Pale Ale raised over half a million dollars for hurricane recovery. That money was
raised by everyday people speaking out and making small contributions one beer, one t-shirt,
one purchase at a time,” continued Blossman. “Now, just a few years later, we’re calling on our
fans to stand up and help one more time.”
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