July 1st
Distress Signal::Baton Rouge Business Report
Distress signal

Abita Brewing Company will introduce a new beer next month, and proceeds from the sale of the beverage will go toward helping businesses and individuals impacted by the Deepwater Horizon disaster. The brewery says 75 cents from the sale of every bottle of Abita SOS-A Charitable Pilsner will go toward environmental cleanup and to aid those impacted by the spill. The beer will be sold in 22-ounce bottles, decorated with pelicans, shrimp and fishing boats, spelling out “SOS.” “Abita SOS is a message in a bottle,” Abita President David Blossman says. “It’s a distress signal we’re sending out all across the 41 states where Abita is sold.”

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